Over the past month, it’s been impossible to go to a news or social media website without seeing the latest ALS Ice Bucket Challenge video. It’s always enjoyable to watch someone dump a bucket of ice water on themselves, and the fact that it’s for a good cause makes it even better.
ALS, commonly called Lou Gehrig’s Disease, stands for amyotrophic lateral sclerosis. The website for the ALS Assocation states that “ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord”. This disease leads to the deterioration of motor neurons that reduces muscles’ ability to function and can later result in paralysis. The Ice Bucket Challenge began as a means for raising awareness for this disease. It starts with a challenge extended from one person to another to either donate a specific amount to charity that supports ALS or dump a bucket of water and ice over their head. After making their decision, the person then challenges another group of people to the same choice. (The exact specifications of the challenge vary from person to person and many donate and dump water on their heads.)
The Ice Bucket Challenge has been very successful in its mission. The ALS Association has been given over $100 million in donations from July 29 to August 29, compared to $2.8 million raised during the same time frame in 2013.
Along with millions of others, Paul Davis Restoration has taken part in this challenge. Several franchises have soaked their team members in ice cold water to raise awareness for ALS in their local communities.
So as you search for worthwhile videoss in Centerville this afternoon, keep an eye peeled for Paul Davis franchises.